Visit analytics: understand your site's traffic and audience

In véltica, you don’t need to install external tags or set up third-party accounts to know how many people visit your site. As soon as you publish, visits are counted directly on the server privately and without slowing down your pages.

Checking Analytics → Visits: unique visitors, page views, and trends by period (today, 7 days, 30 days, year, or custom)

To see your site’s activity, open the sidebar and go to Analytics → Visits (you’ll also see a quick summary of the Last 30 days on Home).

At the top, you’ll find the main metrics for the selected date range:

• Unique visitors: how many distinct people visited your site during that period. If the same person opens four pages on the same day, they add four views but count as a single visitor.
• Page views: the total number of pages opened across all visitors.
• Countries: how many different countries your visitors came from.
• Most popular page: the path with the most views during the period.

In the top right corner, you can change the date range at any time using the quick shortcuts (Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, Last 12 months, Last week, Last month, or Last year) or pick a Custom range by selecting the start and end dates on the calendar. When you look at a single day (Today or Yesterday), the trend chart plots Page views per hour; for longer stretches, it groups them day by day according to the time zone set in your project.

Comparing any period against the previous period

A standalone number tells you very little if you don’t know how things were going before. Next to the date picker, the Compare menu lets you measure your current numbers against two benchmarks:

• Previous period: compares against the stretch of the exact same length right before it (for example, the last 7 days against the 7 days prior).
• Previous year: compares against the exact same dates a year ago, ideal if your business has strong seasonal patterns.
• No comparison: shows only the data for the chosen period.

When you turn on a comparison, each card displays the percentage change so you can spot at a glance whether a campaign or a site update pushed your visits up or down.

Which pages are visited most and how to spot old paths that no longer exist

Below the main chart, the Top pages table ranks your site’s addresses from highest to lowest traffic, showing how many views each one received and what share of total traffic it represents.

If you want to analyze a specific page in depth—including how many Form submissions came from it—go to Website → Pages, open the three-dot menu for that page, and choose Stats (Statistics).

If you see a path in your visited pages list that you deleted or whose slug you changed a while ago, it means old links are still pointing there (for example, in your Instagram bio or an old email). You can use the Redirect to another address setting inside Page settings → Advanced to send those visitors to the new page instead of hitting an error.

Where your visits come from: traffic sources, social media, search engines, and direct links

The Traffic sources and Campaigns blocks show you how visitors found you before landing on your page:

• Search engines: people who arrived by searching on Google, Bing, or other search engines.
• Social networks and external sites: clicks from Instagram, Facebook, WhatsApp, YouTube, or third-party websites linking to yours.
• Direct traffic: visitors who typed your address directly into their browser or opened a saved bookmark.
• Campaigns (UTM): if you share links with campaign parameters (such as ?utm_source=newsletter or ?utm_campaign=summer), véltica groups them separately so you know which ad or newsletter brought in the most visitors.

Audience breakdown by country and by device (phone, desktop, tablet)

At the bottom of Analytics → Visits, you get two snapshots of who is reading your site:

• Views by country: ranks the countries and regions your visitors connect from. This is especially useful to confirm whether your audience is local or reading from abroad, helping you decide whether to adjust your site’s language or currency.
• Devices: splits your traffic between Phone (mobile), Desktop, and Tablet. If most of your audience visits from a phone, be sure to check the mobile view (Phone) in the editor to make sure your buttons and main text look comfortable on smaller screens.